Top 5 Ways Newsletters Help Tech Companies
By Barbara Payne Tech companies, its true: your customers care. They care about how you treat them and about what youre doing to help them. They care about working smarter with you. They even care how other customers are using your products and services. But especially, they care about you, because they depend on you. In many cases, their businesses wont run nearly as wellor at allwithout your product. More than any other kind of organization, a technology companyespecially those that make custom softwaremust forge strong relationships with its customers. Theres no better wayin addition, of course, to making sure your product fills their needs and it worksto strengthen your customer relations than providing a content-rich newsletter on a regular schedule. Here are the top 5 ways you and your customers benefit: 1. Manage tough spots. Software development and other tech companies have unique points of contact with customers that many businesses never face: ongoing R&Dbeta testingnew releasesusers group meetingsongoing support translating tech-talk for non-techies Each of these is a touchstone for you to show your customers you care. A newsletter helps by keeping customers informed (explaining how a new release will make their lives easier, showing the benefits of attending users’ meetings, etc.) or easing a process (giving tips on how to use a product more easily, how to access support more quickly, etc.) 2. Offer security. Many software customers have been burned. They may once have invested in a product similar to yours, only to have the developers stop improving the product, or worse, go out of business. Its a big investment when customers choose to do business with youan investment in time, money and credibility with their bosses, colleagues and staff members. They want to feel secure about you. Nothing makes customers feel more secure than receiving regular communication from you. Having a newsletter full of information about your company show up regularly on their desks makes customers feel youre in this with them for the long run. 3. Foster belonging. Software customers develop a feeling of camaraderie with others who use the same products. Theres a sense of shared purpose and the in-group feeling everyone enjoys. A good newsletter encourages the feeling of belonging by keeping customers in the know about whats going on with their software product. 4. Give recognition. Most people enjoy having their contributions recognized. Your product or service may be offering them a unique opportunity to give their best effortstechnology challenges us all to think harder and be more creative. Why not let your newsletter be a showcase for giving your customers credit? Interview them and share their stories. While youre at it, ask them why they like you! (N.B. Make sure prospects receive your newsletter, too. Credibility skyrockets with positive customer comments.) 5. Improve sales. Your customers are businesspeople, too. They know that as long as youre making sales, youll be around to support them. Salespeople love to give newsletters to their prospects. And when you send prospects regular communication from and about your company, they begin to develop strong positive feelings about youeven before theyve made a decision to buy. Feelings that you care about your customers, youre in it for the long run, and your customers love you, so you must be good. Happy, secure customers who feel good about you. If a newsletter can give you all that, what are you waiting for? Even if youre not a tech company, you can gain a lot of similar advantages. So start one today, or revamp the one youve got if its not doing the job. To learn how to craft an effective one, email me for a free copy of my special report: The 9 Secrets of a Dynamic Customer Newsletter. Barbara Payne, managing principal of a ReallyGoodFreelanceWriter.com, LLC, helps professionals and executives find their true voice and use it effectively to build market share, increase sales and strengthen customer relations. Shes a member of NAWBO, NEOSA and the Direct Marketing Association. Contact her at barbara@reallygoodfreelancewriter.com or by calling 312.416.7965. Learn more at ReallyGoodFreelanceWriter.com. Article Source: http://EzineArticles.com/?expert=Barbara_Payne http://EzineArticles.com/?Top-5-Ways-Newsletters-Help-Tech-Companies&id=320106 ambien drug screen ambien cr side effects buy perscriptions canada ambien ambien long term side effects